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5 months in: SEO results for travel site
Last autumn, I worked with a client on an SEO audit & implementation plan for their website. They operate in the hyper-competitive travel industry, where appearing high in search results is...
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Saving ££ for a new small business client
The latest launch in my increasingly long string of Squarespace websites is www.vandervord.com – a wedding photography website. In this case, the client already had a website that was built years ago,...
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New WordPress theme: CapitalBlue
I have just finished customising a lovely clean, simple and easy-to-read WordPress theme for a new client, Capital Fire and Security. I like the clean lines and the way the blue and white make the...
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What makes a good link from an SEO perspective?
The external links that point to your site play an important role in where your site appears in the search engine results. You can think of it this way: every link from a relevant external site that...
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Charities: claim up to $120,000 free Google advertising per year
It’s not as well-known amongst charities as it could be, but Google has a programme which gives non-profit organisations free credits that they can use for pay-per-click advertising on Google. It’s...
View ArticleRepositioning a client in Google and a new market space
When Oxfordshire landscape gardener Charles Hoare contacted me to work with him and his partner Rebecca, the idea was to professionalise the company’s online presence so it reflected the nature of the...
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